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Home > Knowledge@Wharton > Finding Your Voice: Why Confidence Is Key to Persuasion
Podcast: Knowledge@Wharton
Episode:

Finding Your Voice: Why Confidence Is Key to Persuasion
Category: Business
Duration: 00:12:20
Publish Date: 2019-10-15 11:08:05
Description: Wharton marketing professor Jonah Berger’s latest research on persuasive language puts some science behind the notion that it’s not what you say, it’s how you say it.
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