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Home > Knowledge@Wharton > Why Being a Celebrity Is Big Business
Podcast: Knowledge@Wharton
Episode:

Why Being a Celebrity Is Big Business
Category: Business
Duration: 00:25:21
Publish Date: 2019-09-19 10:34:06
Description: In her new book, Columbia University professor Sharon Marcus traces the history of celebrity culture and shows how the biggest stars stay relevant by learning how to manipulate the media of their day.
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