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Home > Knowledge@Wharton > Finding the Value in IPOs: Why Customer Behavior Holds the Key
Podcast: Knowledge@Wharton
Episode:

Finding the Value in IPOs: Why Customer Behavior Holds the Key
Category: Business
Duration: 00:26:33
Publish Date: 2019-08-13 12:50:42
Description: Wharton's Peter Fader and Emory's Dan McCarthy explain why customer-based corporate valuation is a novel -- and very accurate -- way of determining a firm’s worth.
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