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Home > Knowledge@Wharton > Marketing the Cosmic Crisp: Will Consumers Bite?
Podcast: Knowledge@Wharton
Episode:

Marketing the Cosmic Crisp: Will Consumers Bite?
Category: Business
Duration: 00:25:00
Publish Date: 2019-08-06 11:29:16
Description: Cosmic Crisp, a new apple variety more than 20 years in the making, is hitting stores this fall -- but getting produce to stand apart from similar offerings is not a simple task, marketing experts say.
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