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Home > Knowledge@Wharton > Big Data’s Biggest Challenge: How to Avoid Getting Lost in the Weeds
Podcast: Knowledge@Wharton
Episode:

Big Data’s Biggest Challenge: How to Avoid Getting Lost in the Weeds
Category: Business
Duration: 00:18:13
Publish Date: 2019-03-14 10:00:09
Description: Evite CEO Victor Cho and Wharton marketing professor Raghuram Iyengar discuss how firms can optimize their use of data without getting lost in the weeds – or losing sight of the customer.
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