Search

Home > Knowledge@Wharton > Dunkin’, WW and IHOB: When Do Name Changes Pay Off?
Podcast: Knowledge@Wharton
Episode:

Dunkin’, WW and IHOB: When Do Name Changes Pay Off?
Category: Business
Duration: 00:23:21
Publish Date: 2018-10-11 13:03:30
Description: Changing a company's name is a tricky proposition, but businesses continue to do it with varying degrees of success. Two Wharton marketing professors look at the key considerations.
Total Play: 0