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Home > Knowledge@Wharton > How to Find Value in Every Customer
Podcast: Knowledge@Wharton
Episode:

How to Find Value in Every Customer
Category: Business
Duration: 00:21:24
Publish Date: 2018-11-06 12:20:32
Description: Companies have high-value customers and low-value ones, but they all matter for businesses that want to make the most out of them, according to a new book by Wharton’s Peter Fader and Sarah Toms.
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