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Home > Knowledge@Wharton > Emotional Rescue: How Brands Can Create Stronger Customer Bonds
Podcast: Knowledge@Wharton
Episode:

Emotional Rescue: How Brands Can Create Stronger Customer Bonds
Category: Business
Duration: 00:20:49
Publish Date: 2018-11-09 12:57:15
Description: Brands have long understood that making consumers feel something about their products is a great way to sell to them. But new Wharton research suggests that the types of feelings matter.
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