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Home > Knowledge@Wharton > Taxpayers Hate to Lose: How Psychology Can Help Increase Collection
Podcast: Knowledge@Wharton
Episode:

Taxpayers Hate to Lose: How Psychology Can Help Increase Collection
Category: Business
Duration: 00:23:22
Publish Date: 2018-11-20 10:02:59
Description: When it comes to taxes, people are far more sensitive to losing a dollar than gaining one. New Wharton research shows this psychological bias could be tapped for the public good.
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