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Home > Knowledge@Wharton > When Giving Means Losing: Do Charitable Promotions Pay Off?
Podcast: Knowledge@Wharton
Episode:

When Giving Means Losing: Do Charitable Promotions Pay Off?
Category: Business
Duration: 00:11:47
Publish Date: 2018-11-27 11:01:43
Description: Firms often run philanthropic campaigns in hopes of increasing customer loyalty and purchases. But does it always work? Recent Wharton research looks at that question in the context of an online taxi-booking platform.
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