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Home > Knowledge@Wharton > Five Marketing Lessons from the Payless Shoe Prank
Podcast: Knowledge@Wharton
Episode:

Five Marketing Lessons from the Payless Shoe Prank
Category: Business
Duration: 00:24:13
Publish Date: 2018-12-07 16:00:33
Description: An elaborate advertising ruse by discount retailer Payless ShoeSource is raising eyebrows and important questions about the ability of marketers to manipulate consumer behavior.
Total Play: 0