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Home > Knowledge@Wharton > Cracking the Code on Brand Growth
Podcast: Knowledge@Wharton
Episode:

Cracking the Code on Brand Growth
Category: Business
Duration: 00:30:09
Publish Date: 2019-01-07 12:02:52
Description: The battle for business growth does not start online or on store shelves. Rather, it takes place in the subconscious mind of prospective customers, write Michael Platt and Leslie Zane in this opinion piece.
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