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Home > Knowledge@Wharton > Not Your Mother’s Barbie: How Mattel’s New Dolls Aspire to Inspire
Podcast: Knowledge@Wharton
Episode:

Not Your Mother’s Barbie: How Mattel’s New Dolls Aspire to Inspire
Category: Business
Duration: 00:24:50
Publish Date: 2018-03-29 12:00:22
Description: Mattel's new Barbie doll line looks to create role models more than fashionistas. Three experts analyze the marketing that launched them.
Total Play: 0