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Home > Knowledge@Wharton > Hearts, Minds and Money: Maximizing Charitable Giving
Podcast: Knowledge@Wharton
Episode:

Hearts, Minds and Money: Maximizing Charitable Giving

Category: Business
Duration: 00:11:18
Publish Date: 2018-06-01 14:59:18
Description: Donors tend to act more on emotion than rationality when choosing organizations to support. New Wharton research looks at why that’s so, and what can be done about it.
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