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Home > Knowledge@Wharton > From Bach to Rock: How Music Preferences Predict Behavior
Podcast: Knowledge@Wharton
Episode:

From Bach to Rock: How Music Preferences Predict Behavior
Category: Business
Duration: 00:14:39
Publish Date: 2018-06-07 15:56:12
Description: New Wharton research explores the link between music preferences and personality, and the implications for marketing and data privacy.
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