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Home > Knowledge@Wharton > IHOP to IHOB: Will the New Marketing Strategy Work?
Podcast: Knowledge@Wharton
Episode:

IHOP to IHOB: Will the New Marketing Strategy Work?
Category: Business
Duration: 00:22:12
Publish Date: 2018-06-25 14:38:58
Description: A tweet on a brand renaming has opened potentially big new markets beyond breakfast for the restaurant known for serving pancakes. The trick will be to capitalize on the social media buzz, experts say.
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