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Home > Knowledge@Wharton > Is an Apology an Effective Marketing Campaign?
Podcast: Knowledge@Wharton
Episode:

Is an Apology an Effective Marketing Campaign?
Category: Business
Duration: 00:23:45
Publish Date: 2018-06-28 15:39:46
Description: Brands including Facebook, Wells Fargo and Uber have unveiled ad campaigns focused on making amends for recent misdeeds. But is it the right move?
Total Play: 0