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Home > Knowledge@Wharton > How Ties to Ethnic Communities Influence Global Firm Expansion
Podcast: Knowledge@Wharton
Episode:

How Ties to Ethnic Communities Influence Global Firm Expansion
Category: Business
Duration: 00:20:05
Publish Date: 2018-08-03 10:46:04
Description: For companies that want to expand abroad by serving their own ethnic groups, there is a dual entry strategy that can be deployed, according to Wharton research.
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