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Home > Knowledge@Wharton > What Marketers Are Doing Wrong in Data Analytics
Podcast: Knowledge@Wharton
Episode:

What Marketers Are Doing Wrong in Data Analytics
Category: Business
Duration: 00:19:03
Publish Date: 2018-08-16 10:35:21
Description: New Wharton research shows that marketers are incorrectly crunching data and potentially getting wrong answers — and costing companies a lot of money.
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