Search

Home > Knowledge@Wharton > Marketing to Digital Natives: How Brand Loyalty Is Changing
Podcast: Knowledge@Wharton
Episode:

Marketing to Digital Natives: How Brand Loyalty Is Changing
Category: Business
Duration: 00:27:02
Publish Date: 2018-09-19 13:07:47
Description: Old-fashioned brand loyalty no longer leads directly to customer retention. So how can legacy brands appeal to a new generation that is just a click away from millions of products?
Total Play: 0