Ginger Hardage: Unstoppable Cultures
Ginger Hardage is the former senior vice president of culture at Southwest Airlines. She led a team responsible for building and sustaining the organization s legendary culture and communications enterprise, resulting in 23 consecutive years on Fortune s list of Top 10 Most Admired Companies in the World.
Key Points
Three Characteristics of an Unstoppable Culture:
- Putting people first
- Constantly nourishing your culture
- Sharing stories relentlessly
- Cultures don t happen accidentally they have to be managed.
- Start with your company values and then hire for those values.
- Use peers to help select and interview candidates.
- If the leadership team is not fully engaged, employees will be able to tell.
- Capture customer stories and share them with your employees.
- Set your company vision and expectations, but don t prescribe how you employees must go about doing it.
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