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Home > China Business Cast > Ep. 43 How a Small Businesses Can Leverage Wechat for a Chinese Business
Podcast: China Business Cast
Episode:

Ep. 43 How a Small Businesses Can Leverage Wechat for a Chinese Business
Category: Business
Duration: 00:29:03
Publish Date: 2016-07-22 08:28:22
Description: matt-chinabusinesscast.jpg

This week we are talking - wechat! The king of Chinese internet - how can small businesses tap into it? We have Matt Brennan from China Channel giving us some tips and insights on today’s show.

Episode Content:

  • How a Small Business Can Leverage Wechat for a Chinese Business Kick Start

  • Intro Matt and China Channel

  • Early beginnings of China Channel

  • Where are we with Wechat now in Summer 2016, in terms of numbers?

  • So let’s talk to the listeners today who are outside of China, they have an SME, maybe doing a few hundred thousand dollars a year in sales in their home country. Can they do business in the Chinese market? Some say get bigger first - you think they have a chance to do something here at this stage?

  • Wechat is making life for businesses and people much easier - so what can some of these overseas businesses do?

  • But for an overseas business, an official account - can’t reach local chinese right? What should they do? Even bother with an official account?

  • Is it all about official accounts? Or leveraging personal accounts, groups, and other elements of Wechat?

  • How about your own Wechat channel how is it going? How did you get yours up to the level it is ? How to build up that important initial following?

  • Ways to stand out from the crowd - as there is so much noise today in Wechat

  • How to reach out? Best ways to get in touch.

Episode Mentions:

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