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Home > China Business Cast > Ep. 50: WeChat Engagment for Brands & SME in China with Philip Beck from Dubeta - 多倍达投资
Podcast: China Business Cast
Episode:

Ep. 50: WeChat Engagment for Brands & SME in China with Philip Beck from Dubeta - 多倍达投资
Category: Business
Duration: 00:23:56
Publish Date: 2016-11-10 11:08:00
Description:

This week we've got an interview for you from Philip Beck who has 38 year career at C-Level positions in SME’s and publicly-listed companies across the advertising, digital media, eCommerce, marketing, recruitment and traditional media sectors in China, Asia-Pacific, the UK and Ireland.

Here is a quote I think says it all about building your business in China:

So the biggest issue i find with major brand is just they just too slow and in china compared to the rest of the world What happens and in china, in a space of one year is equal to 7 years in any other market so you have to move quickly and if you don’t move quickly you just get smashed - Philip Beck

Hope you enjoy this episode and don't forget to join our WeChat group. Either send a request to 'shlomof' or 'michelini'

Episode Content:

  • How did Philip end up in China?
  • Speaking about WeChat engagement done right.
  • What is a Wechat CRM? And what can you do with it?
  • Is WeChat marketing & CRM fits small businesses as well?
  • What is the thought process behind making a customer engagement campaign?
  • How to measure your success , specifically in Wechat?
  • What are common mistakes you see brands making, specifically in Chinese marketing / Wechat?
  • Tips or resources to someone thinking to start their digital marketing in the Chinese market? Books, blogs, etc?
  • Philip Beck contact details (Also on Episode Mentions section)

Episode Mentions:

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