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Home > Asia Tech Podcast > 091: Guy Hearn – The Future of Advertising in Asia
Podcast: Asia Tech Podcast
Episode:

091: Guy Hearn – The Future of Advertising in Asia

Category: Business
Duration: 00:48:37
Publish Date: 2017-10-11 04:00:00
Description: Guy Hearn and I had an interesting conversation about the modernization of the advertising business.  How has technology both helped and hurt the ad business?  What is the efficacy and measurability of online campaigns?  How do clients and brands perceive the onset and ubiquity of math and computer science specialists as opposed to general researchers?  We also talked about how technology allows the barriers to entry to drop for entry into both the content creation and advertising businesses.
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