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Home > Asia Tech Podcast > 233: As Asian Brands go Global – are they Ready for Prime Time? (Digital Lives Asia)
Podcast: Asia Tech Podcast
Episode:

233: As Asian Brands go Global – are they Ready for Prime Time? (Digital Lives Asia)
Category: Business
Duration: 00:59:47
Publish Date: 2018-04-18 18:00:00
Description:

Podcast highlights:

  • 07:00 Graham and Simon discuss the rise of Asian brands, especially in e-commerce. We look at Alibaba's Taobao and the latest data on them. Are they ready for the prime time? How do they compare to Amazon?
  • 20:30 Interesting data: 48% of internet users in Asia-Pacific delete cookies, and 13% of Asia-Pacific internet users use a VPN – the second highest number right after the Middle East.
  • 45:00 Li Ning Shoes and other Asian brands – what kind of difficulties do Asian brands face outside of Asia? We look at storytelling and how Asian brands have a lot of catching up to do with Western marketers.

Podcast notes:

  • 00:05 Welcome to Digital Lives Asia with Simon Kemp and Graham D Brown.
  • 02:30 Simon has a whole new set of data for us today! According to Simon, Taobao has just surpassed Amazon in terms of website visits.
  • 07:00 Graham and Simon discuss the rise of Asian brands, especially in e-commerce. We look at Alibaba's Taobao and the latest data on them. Are they ready for the prime time? How do they compare to Amazon?
  • 12:00 Lalamove - the company that will deliver anything locally. Is this the Asian solution that Asia needs?
  • 14:00 Facebook usage has grown everywhere in the world over the past three months – despite the scandals.
  • 16:30 Data shows that Chinese people don't seem to be as concerned about online security as westerners.
  • 20:30 Interesting data: 48% of internet users in Asia-Pacific delete cookies, and 13% of Asia-Pacific internet users use a VPN – the second highest number right after the Middle East.
  • 25:30 Did you know that there are as many English-learners in China as there are native English speakers in the US? There are 200-300 million Chinese learning English yet there are still more Americans learning Italian than Mandarin!
  • 30:30 So why aren't westerners interested in learning Chinese? Are we still waiting for Asia to "catch up"?
  • 36:00 Who else can remember France's Minitel? That shows how an idea is worth a lot less than its execution. Hear what Simon has to say about digital protectionism.
  • 39:15 As human beings, we have learned everything we know by imitating others around us – how does the same principle apply in technology?
  • 45:00 Li Ning Shoes and other Asian brands – what kind of difficulties do Asian brands face outside of Asia? We look at storytelling and how Asian brands have a lot of catching up to do with Western marketers.
  • 51:00 How did Alibaba get its name? Hear Simon and Graham discuss the power of stories.
  • 55:45 People behind companies like Alibaba, Amazon and Lalamove know what people want – and traveling is a great way of getting there. We look at how soft skills like empathy have a real business benefit
  • 58:00 Thank you for tuning in to Digital Lives Asia with Simon Kemp and Graham D Brown! Make sure to check out Simon's Digital in 2018 Report.
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