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Home > Asia Tech Podcast > 237: Anna Haotanto (Founders in Asia FIA2)
Podcast: Asia Tech Podcast
Episode:

237: Anna Haotanto (Founders in Asia FIA2)
Category: Business
Duration: 00:47:51
Publish Date: 2018-04-22 18:00:00
Description:

Podcast highlights:

  • 06:50 We listen to how Anna Haotanto validated the idea for The New Savvy - a passion project to move women along the spectrum of financial management, to contribute to society
  • 27:35 How did Anna scale The New Savvy from a financial perspective? Investors from Singapore and Australia who were on board with the mission of The New Savvy and Anna keeping them in the loop of how the business is doing
  • 36:25 Overcoming the challenges of being a founder - backstory on the hacking of The New Savvy website. Writing about the experience, learning coding, picking herself up and learning to heal, and having a support system

Podcast notes:

  • 00:05 Founders in Asia with Jodie Collins. Welcome Anna Haotanto, CEO and founder of The New Savvy, a financial investments and career platform for women
  • 01:05 The New Savvy - empowering a hundred million women to achieve financial happiness
  • 02:40 Anna's background - her vision of building a financial education for children and realising the lack of such a platform for women that was both engaging and relevant
  • 06:50 We listen to how Anna Haotanto validated the idea for The New Savvy - a passion project to move women along the spectrum of financial management, to contribute to society
  • 10:30 In building a business, passion is not enough, there should also be purpose to help others, a process and plan for what you want to achieve
  • 14:35 Did Anna plan out the processes for the business up front or did these evolve over time? The importance of having clear documentation of processes helps other people to help you build the platform or business you want
  • 17:05 The six-strong New Savvy team, plus working with freelancers and the possibility of a totally remote setup
  • 23:40 How does Anna decide where she's going next? The challenges of expanding in Indonesia, a special place for Anna, and launching in Hong Kong
  • 27:35 How did Anna scale The New Savvy from a financial perspective? Investors from Singapore and Australia who were on board with the mission of The New Savvy and Anna keeping them in the loop of how the business is doing
  • 32:35 What is the business model from where The New Savvy's revenue comes from? Sponsorships, advertisements and content marketing
  • 34:10 What is the thinking behind exploring Malaysia and the Philippines next? The high English literacy of the Philippines and the warm people of Malaysia, where Anna started her career as a banker
  • 36:25 Overcoming the challenges of being a founder - a backstory on the hacking of The New Savvy website. Writing about the experience, learning coding, picking herself up and learning to heal, and having a support system
  • 43:40 The encouraging community of Singapore and thinking about the purpose of The New Savvy as reason to not walk away from 2 1/2 years of work
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