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Home > Asia Tech Podcast > 255: Trends in Social Media, Facebook Advertising and Influence (Digital Lives Asia)
Podcast: Asia Tech Podcast
Episode:

255: Trends in Social Media, Facebook Advertising and Influence (Digital Lives Asia)
Category: Business
Duration: 01:02:23
Publish Date: 2018-05-16 02:00:00
Description:

Podcast highlights:

  • 06:40 With all the recent focus on the "delete facebook" movement, what's actually happening to Facebook data? Facebook users are up but teenagers are down
  • 35:00 What are the changes in the advertising landscape doing to shape traditional marketing demographics? We talk about Red Bull and why traditional social media demographics
  • 53:20 What can we learn about 18 year olds and their motivations on Facebook? We discuss social listening and how brands are missing a trick learning what their audience really care about

Podcast notes:

  • 00:00 Welcome to Digital Lives Asia #4 with Graham Brown and Simon Kemp. In this episode, Simon drops his latest data on global social media growth trends
  • 06:40 With all the recent focus on the "delete facebook" movement, what's actually happening to Facebook data? Facebook users are up but teenagers are down
  • 17:20 What's happening with Facebook advertising? Fan pages may be struggling to get attention but businesses have few alternatives to reach their consumers
  • 27:50 Who's actually clicking these ads on Facebook? Some insight into Facebook ad campaigns and click behavior of Indonesians
  • 35:00 What are the changes in the advertising landscape doing to shape traditional marketing demographics? We talk about Red Bull and why traditional social media demographics
  • 47:40 Advertising is no longer a moniker of trust, so how do brands build trust? We discuss why giving away content and creating value is key to building trust and winning attention
  • 53:20 What can we learn about 18 year olds and their motivations on Facebook? We discuss social listening and how brands are missing a trick learning what their audience really care about
  • 56:00 We discuss differences in empathy with Uber and Grab in Southeast Asia
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