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Home > Asia Tech Podcast > 270: Amy Blaschka (Ashley Talks ASH15)
Podcast: Asia Tech Podcast
Episode:

270: Amy Blaschka (Ashley Talks ASH15)
Category: Business
Duration: 00:56:22
Publish Date: 2018-06-05 19:00:00
Description:

Podcast highlights:

  • 10:06 As videos become more popular, are copywriting and words becoming less relevant? Videos vs the written word
  • 25:03 Amy talks about her favourite social media platform LinkedIn and how it has transformed itself into a content creation platform
  • 29:42 The importance of being perfectly imperfect and showing authenticity as well as vulnerability on social media

Podcast notes:

  • 00:05 ASH15 - Ashley Talks with Amy Blaschka hosted by Ashley Galina Dudarenok
  • 00:55 Amy's story - how did Amy become a business owner, copywriter and brand strategist?
  • 06:26 Is writing a skill that can be learnt by anyone? Amy's perspective on this
  • 10:06 As videos become more popular, are copywriting and words becoming less relevant? Videos vs the written word
  • 14:27 Amy's opinion of ghostwriters and the ghostwriting industry
  • 18:36 More about ghostwriting, from having a template, the time it takes and how much it pays
  • 24:03 Why hasn't Amy authored a book by herself yet?
  • 25:03 Amy talks about her favourite social media platform LinkedIn and how it has transformed itself into a content creation platform
  • 29:42 The importance of being perfectly imperfect and showing authenticity as well as vulnerability on social media
  • 33:12 What program is Amy using to caption her videos?
  • 36:01 Amy answers Ashley's question on whether there is a difference between the way men and women work
  • 40:33 How to choose the best internal writer or copywriter? A good writer is also a good listener
  • 44:30 What platforms can people access to look for writers? From LinkedIn to TripAdvisor
  • 48:06 Amy suggests resources to become a better business writer - Grammarly.com, Hemmingway.com, HeadlineAnalyzer
  • 52:03 What's the difference between a writer, a copy editor and a content editor?
  • 53:50 To work with Amy, find her on LinkedIn, AmyBlaschka.com or write to her at Amy@AmyBlaschka.com
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