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Podcast: User friendly
Episode:

Welcome to the big leagues: The rise of eSports
Category: Business
Duration: 00:26:44
Publish Date: 2018-08-10 15:30:01
Description:

eSports are drawing huge audiences. And now companies across media and entertainment are betting big on this growing industry.

What can they do to attract even more players? In this episode, Doug Van Dyke and Domenic Vermillion explore the history of eSports, how franchising trends in traditional sports could translate to gaming, and global advertising opportunities for media companies.
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