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	Podcast:		TwoBrainRadio
	Episode:		The Content Strategy That Gets Gym Clients
	Category:		Health
	Duration:		00:18:19
	Publish Date:		2026-05-18 04:00:00
	Description:		Chris Cooper has been publishing content since 1998. It got him fired from one job—but it also built all of his businesses. In this episode of “Run a Profitable Gym,” Two-Brain CEO John Franklin and founder Chris Cooper give gym owners a step-by-step content system that builds trust, brings in leads and keeps working long after you hit publish. Chris shares his personal content creation process: how he plans everything during his 25-minute drive to work and then spends another 10 minutes producing the content with AI. He also explains why AI search is changing the game, with 30 to 40% of your audience searching for your gym using tools like ChatGPT. The pair also share the four principles your content should follow to get results: local, helpful, shareable and authority-building. You’ll see real examples of the kind of content that works and walk away with a clear starting point for your gym’s content strategy. This is episode 3 of 4 in the Marketing May series. Next week: the paid ads funnel. If you missed the previous funnels, check them out via the links below. Links The Social Funnel The Referral Funnel Gym Owners United Book a Call 2:35 - Content vs. social media 3:43 - The content playbook 9:40 - Distributing content 13:40 - Where AI comes in 16:14 - Your action steps
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