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Home > TwoBrainRadio > Why Gym Marketing Agencies Fail & What to Do Instead


	Podcast:		TwoBrainRadio
	Episode:		Why Gym Marketing Agencies Fail & What to Do Instead
	Category:		Health
	Duration:		00:17:32
	Publish Date:		2026-02-02 05:00:00
	Description:		In the last year, three marketing agencies have asked Chris Cooper to buy them out—and dozens of others have disappeared. The average lifespan of a gym marketing agency is 18 months: They churn through gym owners, only to vanish, rebrand and repeat the cycle. In this episode of “Run a Profitable Gym,” Coop pulls back the curtain on why agencies keep failing, and then he lays out a better marketing plan for gym owners. He explains how agencies exploit gym owners who don’t understand marketing and often provide low-quality leads or clients who are attracted by unsustainable offers. The solution? Stop renting your marketing and build systems you own. Chris describes four battle-tested marketing funnels that have been refined across thousands of gyms worldwide: referrals, organic social media, content and paid ads. These funnels feed each other, and once they’re running, they’re yours forever. You'll have a world-class structure that will outlast any agency. Dive deeper into your marketing systems with Two-Brain’s free resources for gym owners, linked below. Links Book a Call Referral Funnel Guide Organic Social Media Guide Content Marketing Guide Paid Ads Guide State of the Industry Report More Free Tools Gym Owners United 0:00 - Intro 3:35 - Do you need more leads? 7:15 - Problems with agency results 10:24 - What works? The four funnels 15:06 - Build your funnels with a mentor
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