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	Podcast:		TwoBrainRadio
	Episode:		When the S&*$ Hits the Fan: Preparing for Downturns at Your Gym
	Category:		Health
	Duration:		00:37:34
	Publish Date:		2024-10-10 04:00:00
	Description:		Gyms are fragile businesses. Seasonal fluctuations, local competition, staff departures, economic changes and even pandemics can all reduce or eliminate profit. At a recent meetup for top gym owners, Two-Brain mentor Kenny Markwardt laid out a plan to help entrepreneurs prepare for a financial downturn. In this episode of “Run a Profitable Gym,” Kenny walks through his four-stage plan with host Mike Warkentin. Performing a stress test will help you see just how prepared your business is for a worst-case scenario. Kenny—who owns Sandpoint Strength and Conditioning in Idaho—explains how you can strategize for revenue dips ranging from 10 to 40 percent. Some of the tactics include eliminating costs, putting off non-essential purchases, helping staff generate more revenue and negotiating with landlords. Tune in to learn how to increase your ability to survive a financial downturn. You’ll sleep better knowing you have a plan. Links Read more on Affinity Marketing: The Prescriptive Model Cutting tiny classes: How to Kill Poorly Attended Classes Gym Owners United Book a Call 1:21 - Helping gym owners find clarity 6:29 - Plan for potential revenue loss 10:23 - The impact of larger revenue loss 18:57 - Hiking through Death Valley 28:56 - Plan now even if you’re doing great
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