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Home > TwoBrainRadio > Going Big: Scaling a PT Business From 1 to 23 Locations
Podcast: TwoBrainRadio
Episode:

Going Big: Scaling a PT Business From 1 to 23 Locations

Category: Health
Duration: 00:54:56
Publish Date: 2023-11-20 05:00:00
Description:

In this special episode produced in collaboration with “Gym World Worldwide,” John Franklin chats with Curtis Christopherson, owner of Innovative Fitness.

Curtis' personal-training gym chain spans 23 locations, with each averaging over $1 million in annual revenue. Curtis is also the owner and founder of WRKOUT, a revolutionary digital platform designed for wellness professionals.

He explains how he blew up his brand by prioritizing community and connection, even within a personal-training model. As a direct result of this focus, his studios boast an impressive client retention rate of 7.2 years.

Curtis also shares how he balances his many commitments as a father of two by hiring great staff and carefully managing his time.

Take top tips for success from Curtis and John and start applying them in your gym today.

Links

Gym Owners United

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4:19 - Packaging and pricing

11:16 - Curtis’ marketing

18:21 - Bucket-list goals

23:20 - Ready to expand

43:01 - Processes and systems

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