As a gym owner, you probably aren't being paid what you're worth—but you can change that.Today, Chris Cooper channels Bob Burg of "The Go-Giver" and explains that value has five parts: excellence, consistency, empathy, attention and appreciation. Chris provides tips on how gym owners can focus on each element to raise their value, help people to a greater degree and make more money.Remember, it's not enough to be a great coach. To succeed as a gym owner, CrossFit affiliate owner or studio owner, you must create value for your clients.LinksBook a CallGym Owners United group1:30 - Excellence and consistency4:57 - Empathy and attention8:52 - Appreciation