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	Podcast:		TwoBrainRadio
	Episode:		Mentoring for 9Round and Other Fitness Franchise Owners
	Category:		Health
	Duration:		00:09:29
	Publish Date:		2022-09-01 04:00:00
	Description:		9Round, F45, Orangetheory, Anytime Fitness and other franchises; CrossFit affiliates; jiu-jitsu, karate and MMA facilities; bodybuilding and personal training gyms; yoga and Pilates studios—Two-Brain can help all of them. In this episode, Chris Cooper lays out exactly how Two-Brain uses one-on-one mentorship to help each gym owner grow their unique business. While the exact mentor-recommended growth tactics might differ slightly when implemented in each business, the principles behind them don't change. First, we systemize everything. Then we focus on key metrics: 1. Client head count 2. Average revenue per member 3. Length of engagement 4. Return on investment 5. Effective hourly rate 6. Net owner benefit We also track important marketing metrics: leads, set rate, show rate and close rate. After that, we focus on optimization and then growth—helping a gym improve its metrics fast. The result: Strong, stable businesses with owners who are able to live the lives they want. Links "How to Make $100,00 Per Year With 150 Clients" 1:00 - Systemizing any business 2:30 - Metrics for gyms 3:25 - Optimizing a business 6:55 - Scaling a business
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