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	Podcast:		TwoBrainRadio
	Episode:		Secrets of Semi-Private Training and Monster Average Revenue Per Member
	Category:		Health
	Duration:		00:59:03
	Publish Date:		2022-07-21 04:00:00
	Description:		How did gym owner Brian Bott reach $426 and earn a spot on this month's average revenue per member leaderboard? Semi-private training! Bott's impressive stats are primarily the result of personal training done in groups of no more than four. This isn't "small-group training" where each client does a variation of the same workout. Instead, a highly skilled coach delivers completely individualized programming to three or four clients at the same time. In this podcast, Bott spills the secrets and lays out what you need to keep in mind if you want to set up a similar model for your gym. Brian explains how prices his offerings, develops coaches and creates careers, ensures a high level of service, retains members, and attracts new clients without spending money on ads. Links The 4/9ths Model Affinity Marketing Guide 1:15 - Brian's business model 7:18 - Membership structure and pricing 15:56 - Finding and onboarding clients 19:10 - Staff training systems 27:04 - Solving the "icon problem" 32:13 - Annual and month-to-month memberships 44:36 - How Brian finds high-value clients
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