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Home > TwoBrainRadio > How to Do It the Right Way in the Gym Business
Podcast: TwoBrainRadio
Episode:

How to Do It the Right Way in the Gym Business
Category: Health
Duration: 00:13:09
Publish Date: 2022-04-25 04:00:00
Description:

Chris Cooper's most popular book is "Two-Brain Business," but the book that most say is his best is "Help First."

That's because it solved the problem of being afraid of being a slimy salesman: It teaches gym owners how to sell by doing the thing coaches do best—helping.

Here's a peek at what's inside.

Links:

"Help First"
Gym Owners United

Timeline:

1:01 – Chris Cooper: The world’s worst salesman.

4:29 – Why you need to get your message out there.

5:43 – Selling is coaching.

6:26 – Don’t worry about price.

6:55 – Remove the choice about price.

8:26 – Retention—and caring enough to tell the truth.

9:07 – The right way to approach staffing and staff pay.

10:30 – Why you should give away knowledge—but not coaching—for free.
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