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Dane McCarthy owns West Village Athletic in New York City. He signed up for mentorship with Two-Brain Business only looking for some casual tidbits and content suggestions.
What he got was a mentor dedicated to helping him overhaul his business—and 80 new clients in the first 30 days.
Here's how.
Links:
West Village Athletics Gym Owners United
Timeline:
1:18 – Starting RampUp out of sheer anger. 3:34 – Revamping the intake process. 4:56 – The power of the sales binder. 6:17 – What’s the deal with squads? 9:51 – Seeking mentorship. 11:14 – When he knew it was working. 13:03 – Conquering the fear of the rate increase. 15:56 – Making it in Manhattan. 18:13 – Getting staff on board with changes. 19:36 – Creating a staff playbook. 23:37 – Looking to the future: Making more money with more services. 28:14 – The cost of mentorship: Is it worth it?
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