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Ever seen an ad promising "exponential growth" with one easy trick? "Buy this lead program and grow your gym exponentially!"
It's a catchy buzzphrase, but true exponential growth—growth that continues to grow and expand on itself—requires intention.
Here, Two-Brain founder Chris Cooper shares how to make referral marketing an active process to achieve truly exponential growth.
Links:
Level Method Drink O2 Affinity Marketing Cheat Sheet "Help First" Gym Owners United
Timeline:
1:01 – Defining “exponential growth.” 2:16 – What exponential growth looks like in the gym business. 4:00 – Create a culture of referral. 5:08 – How to ask for referrals. 9:29 – Play the long game. 10:57 – Using events to bring in new clients. 15:07 – The events that don’t work. 18:18 – Why you shouldn’t trade discounts for referrals. 20:24 – How discounts for long-term contracts hurt your business.
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