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	Podcast:		TwoBrainRadio
	Episode:		How to Keep Clients for Years Instead of Months
	Category:		Health
	Duration:		00:38:16
	Publish Date:		2021-11-08 05:00:00
	Description:		Sales and marketing may be trendy and sexy, but retention is where you make your money. It's easier—and more cost-effective—to keep a client than to gain a new one. Nick Seabock owns CrossFit Off the Grid in New Jersey, and with an average length of engagement of 41 months per client, he was Two-Brain's retention leader for July. Here, he joins Mike Warkentin to talk retention tactics: How to keep clients new and old engaged and committed for the long haul. Links: CrossFit Off the Grid Beyond the Whiteboard Chalk It Pro Gym Owners United Free Tools Timeline: 2:24 – Nick Seabock: Third in line to the gym-owner throne. 7:13 – Going from head coach to owner. 9:51 – Back to basics. 13:13 – Social media: Your most powerful retention tool. 18:32 –The power of touch points. 21:26 – Systematizing retention efforts. 24:34 – Automation vs. personalization. 27:28 – Don’t forget about your long-timers. 32:59 – Tell your members’ stories. 34:51 – What to do today to start improving length of engagement.
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