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CrossFit LLC recently released its new CrossFit Affiliate Playbook.
What's inside? Who might benefit most from it? And is the advice any good?
Coop shares his thoughts.
Links:
Drink O2 Beyond the Whiteboard How to Make $100,000 with 150 clients Gym Owners United
Timeline:
3:07 – Why you need a playbook. 6:35 – The reason most gyms fail. 8:21 – Cracking open the CrossFit Affiliate Playbook. 9:55 – Defining success. 11:50 – Core values, mission, and vision. 13:31 – On culture and exclusivity. 15:39 – How to serve people better. 17:36 – Creating a business plan. 21:09 – SWOT analysis. 21:40 – Revenue models and the right questions to ask. 23:40 – Remember who’s talking. 24:29 – Where the CrossFit Affiliate Playbook deviates from the data. 26:38 – What the playbook gets wrong about setting prices. 32:02 – What the CrossFit Affiliate Playbook could do for you.
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