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	Podcast:		TwoBrainRadio
	Episode:		The 02 Story: Dave Colina on Helping Gyms
	Category:		Health
	Duration:		00:31:10
	Publish Date:		2021-10-21 04:00:00
	Description:		In business, it can be tough to formulate a win-win-win scenario: The business wins, the client wins, and the client's client wins, too. But that's exactly what Dave Colina and his company, Drink O2, did when the COVID-19 pandemic began to hit gyms hard — and they've only continued to do bigger and better good since then, including bringing together a coalition of fitness brands to help gym owners make more retail sales and incentivize and retain new clients. Learn about how O2 took a help-first approach to a community in crisis — and how everyone can benefit from it. Links: Drink O2 Community Coalition Chalk It Pro Gym Owners United Contact: gyms@drinko2.com Timeline: 1:43 – The story behind Drink O2. 4:29 – Helping gyms during the COVID crisis. 8:01 – Forming a coalition of brands to support gyms. 12:59 – “Stay for May”: an even bigger impact. 18:32 – Dealing with the chaos surrounding the CrossFit brand. 24:02 – How O2 and CrossFit are joining forces to help affiliates become more profitable.
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