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	Podcast:		TwoBrainRadio
	Episode:		How Matthew Becker Went From $250 to $12,000 in Monthly Net Owner Benefit
	Category:		Health
	Duration:		00:46:38
	Publish Date:		2021-09-06 04:00:00
	Description:		When Matthew Becker first opened Industrial Athletics in Pittsburgh, Pennsylvania, he already had another full-time job — so it didn't really matter if he never saw a dime from it. But when he went all in on gym ownership — and when he finally started acting on his mentor's advice — he realized he'd been throwing away serious money. Here's how Matthew increased his net owner benefit — all the ways in which a gym benefits the gym owner financially — from $250 a month to a whopping 12 grand. Links: Industrial Athletics Drink O2 Beyond the Whiteboard The Gear You (Don't) Need to Start a Gym Gym Owners United Timeline: 3:08 – Starting with $250. 9:14 – The game-changer that led to increased Net Owner Benefit. 14:44 – Pulling the trigger on high-ticket sales. 18:19 – Increasing revenue with hybrid programs. 22:56 – Avoiding unnecessary expenses. 27:02 – Another take on climbing the value ladder. 32:46 – Make a plan to distinguish your business. 37:08 – Invest in website and social-media expertise. 40:03 – Standardize and systematize. 44:17 – Calculate when to work in your business and when to work on it.
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