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Jordan Fink quit his day job and bought a gym in early 2020. No sooner had he signed the papers than came the mandatory COVID-19 gym shutdown. He didn't even meet his new staff until months after he'd become their new boss.
From there, Jordan endured multiple member mass exoduses and roller-coastering revenue. At one point, he even started dusting off his resume.
Today, after starting mentorship with Two-Brain and learning to sell high-value packages to give people the help they need, Jordan's posting the highest revenue numbers he's ever seen.
Get to know the winner of Two-Brain's 2021 "Comeback of the Year" award in this episode.
Links:
Clearlake CrossFit Chalk It Pro Two-Brain Coaching Gym Owners United
Timeline:
1:21 – Buying a gym at the start of a pandemic. 4:00 – ”What have I done?” 7:51 – Mass exodus. 10:10 – Seeking mentorship. 16:13 – Initiating the comeback. 20:43 – Diversifying revenue streams. 21:40 – The second mass exodus. 23:56 – Learning to sell high-ticket services. 29:25 – Embracing being the comeback king. 33:54 – It’s easy to get advice. The hard part? Acting on it.
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