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	Podcast:		TwoBrainRadio
	Episode:		When Your Rate Increase Hits the News (and It’s the Best Ad Ever)
	Category:		Health
	Duration:		00:32:35
	Publish Date:		2021-06-17 04:00:00
	Description:		When Magnus Bjorsvik increased the rates at his gym, someone complained to the local paper. Two days after the article hit the stands, 55 people called to book No-Sweat Intros — and more than half of them signed up. It's a story you just gotta hear to believe. Tune in for a master class on raising rates. Links: CrossFit Uvær Book a free call with a Certified Two-Brain Mentor! Driven Nutrition Drink O2 Gym Owners United Timeline: 1:18 – How CrossFit Uvær’s rate increase made the news. 2:05 – Putting prices into perspective (spoiler alert: They were dirt cheap). 6:21 – Deciding what the new rates should be. 8:18 – Best-laid plans, razed by the COVID-19 pandemic. 13:42 – Pulling the plug. 15:59 – Member reactions and getting called by a reporter. 19:09 – How the press actually helped CrossFit Uvær’s case. 24:35 – The surge of new potential clients. 28:31 – What to do if you’re scared to raise your rates.
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