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	Podcast:		TwoBrainRadio
	Episode:		Retention Trumps Marketing in Gyms—Every Damn Time
	Category:		Health
	Duration:		00:17:49
	Publish Date:		2021-03-15 04:00:00
	Description:		Why did you get into the fitness business? It probably wasn't to spend all day marketing and worrying about sales. But that's what you'll be doing if you don't prioritize retention. Join Chris Cooper for a fireside chat on why retention is more important than marketing—and how you can improve it. Links: Gym Lead Machine Microgym Myths: The Market Chases Excellence Two-Brain RampUp Program Two-Brain Affinity Marketing guide Incite Tax: Profit First for Microgyms Gym Owners United Gym Owners Handbook Timeline: 00:47 – You didn’t sign up for this. 4:47 – Referral marketing at every level. 5:38 – Affinity marketing and Two-Brain’s new guide. 9:59 – Retention matters: Do the math. 12:50 – Tactics to keep clients long term. 14:43 – Tag-teaming with other local experts. 15:58 – Starting with the right clients in the first place.
	Total Play:		0