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	Podcast:		TwoBrainRadio
	Episode:		Lockdown Leader: How U.K. Gym Added and Retained Members
	Category:		Health
	Duration:		00:35:10
	Publish Date:		2021-03-08 05:00:00
	Description:		Gareth Wayt, owner of Second City Fitness in the United Kingdom, has been through three lockdowns since the start of the COVID-19 pandemic. The gym is still in that third lockdown, yet now, their retention, average revenue per member, and life-time value are all higher than ever. Here's what Gareth and co-owners did to make their business even stronger during the pandemic. Links: Second City Fitness Level Method Forever Fierce "Help First" Free Tools Gym Owners United Timeline: 2:01 – Using WhatsApp to keep the community alive during lockdown. 10:47 – Getting creative to keep members engaged—and do your marketing for you—during lockdown. 13:29 – Using lockdown to evaluate the business and make changes for the better. 18:24 – Switching to a hybrid membership model. 21:47 – Facing fears when making big changes to your business. 23:50 – Why Gareth and his team spent 10 days calling all 225 members of the gym. 28:05 – Looking to the post-COVID era. 32:03 – Numbers don’t lie: increased ARM, LEG and LTV.
	Total Play:		0