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Every client has unique goals and unique ways of achieving them. Group classes and the occasional nutrition challenge might work for Bob, but maybe Sarah would thrive better with a hybrid group-/personal-training membership and regular nutrition check-ins.
That's what the Prescriptive Model is all about: finding the right path for each client. Your client will have more success and you'll generate more revenue—either by providing more services or increasing length of engagement.
Here, Certified Two-Brain Mentor Brian Zimmerman breaks down how the Prescriptive Model can help both you and your clients and what it looks like in practice.
Links:
Incite Tax Gym Lead Machine Make More Money for Years: Amazing Client Onboarding The Prescriptive Model: Your Key to Survival as a Microgym The Surge: Why Some Gyms Are Thriving After COVID Register for the Two-Brain Summit 2020
Timeline:
2:01 – What is the Prescriptive Model? 6:55 – How the Prescriptive Model leads to increased revenue. 15:55 – The Prescriptive Model in practice. 21:27 – How the Prescriptive Model increases your value. 28:10 – Role playing: The Prescriptive Model in action. 36:40 – Accountability, metrics and carrots. 38:23 – Making the sales process feel natural. 40:54 – How to introduce the Prescriptive Model to current clients. 45:42 – How the Prescriptive Model can help you stand apart.
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