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	Podcast:		TwoBrainRadio
	Episode:		From Macros to Habits: Evolving Nutrition Coaching
	Category:		Health
	Duration:		00:30:56
	Publish Date:		2020-12-10 05:00:00
	Description:		After Jen Broxterman switched her nutrition-coaching program from a macros-based method to a habits-based method, her revenue increased from $40,000 a year to $150,000. When Lindsey VanSchoyck made the switch, hers went from $56,000 to $116,000—and her length of engagement went from three or four months to almost a year. Here’s how you can get the same results. Links: Two-Brain Coaching Take the Two-Brain Coaching Nutrition Course Gym Lead Machine Free Tools Timeline: 2:16 – Habits-based nutrition coaching vs. counting macros. 3:27 – How habits-based coaching leads to greater client consistency, success and length of engagement. 6:14 – Why gym owners should consider making the switch: ease of implementation and insurability. 8:49 – How habits-based nutrition coaching helped Jen and Lindsey double their revenues. 11:08 – Why it works. 14:04 – How habits-based nutrition coaching improves client length of engagement. 16:20 – Client success with habits-based nutrition coaching. 17:38 – Doctor-approved. 19:06 – Research to back it up. 22:50 – How to transition clients from macros to habits. 24:07 – Macros aren’t the devil—but obsessive counting doesn’t lead to results. 26:26 – A plug-and-play program for gym owners.
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