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	Podcast:		TwoBrainRadio
	Episode:		Why Everyone Shows up for Free Intros With Pep Leppers
	Category:		Health
	Duration:		00:46:23
	Publish Date:		2020-12-14 05:00:00
	Description:		In September, Pep Leppers got 40 leads. All of them booked appointments, 39 showed up and 28 of them bought something. You could call it a lucky month, but he's maintained those numbers—a set rate of 30-40, a 95 percent show rate and a 70-80 percent close rate—ever since. Learn how he does it and how you can improve your gym's set, show and close rates in this episode. Links: All Round CrossFit Arbox AGuard Free Tools Timeline: 1:37 – The history of Pep’s metrics. 2:52 – Where do his leads come from? 3:14 – Pep’s approach to affinity marketing. 7:30 – How Pep customizes Facebook marketing for success. 12:14 – The importance of consistency between your ads and your website. 14:58 – A glimpse at Pep’s approach to lead nurture. 21:07 – How Pep prevents no-shows before they happen. 26:19 – The one-hour intro session: Why it’s worth it. 31:25 – The best of both worlds: the No-Sweat Intro and the Sweat Intro. 42:03 – How Pep’s numbers have changed since September. 43:53 – Two simple steps struggling gym owners can take today to improve set, show and close rates.
	Total Play:		0